let’s go

 

So, if you think your business has the potential to grow but you’re not sure where to begin, or if you’re just starting out and want to get on the right footing from day one, drop me a line for an informal chat on our contact us page.

 

Here are a few nuts and bolts outlining some of the areas that I tend to focus on. I would of course seek to understand your business in detail, and design a bespoke mix of appropriate activities.

 

Marketing strategy

Pragmatic planning built around the specific needs of your business and customers.

 

Activities could include: Marketing strategy reviews and implementation plans; visioning workshops; strategic budgeting; market reviews and sector analysis.

Proposal management  

Planning and implementation of bid writing and proposal management to help you secure more – and more profitable – contracts.  Coaching of your senior executives in sales management and meeting skills to help them represent your business confidently and effectively.

 

Activities could include: Proposal and bid management; interview and presentation coaching; document reviews.

Business development

Design and management of new business capture plans; pipeline and sales processes helping you identify and develop new relationships.

 

Activities could include: BD and Sales Planning; pipeline management; segmentation; research; target market penetration.

Communications

Identifying and playing to your strengths, defining your offer and communicating a real understanding of the value you can bring to your customers.

 

Activities could include: Communications planning; Reviews and updates of marketing and communications materials & website; Public and Press Relations; advertising; visual brand and corporate identity management*; corporate and staff photography.

Event management 

Targeting and implementing investment in events, entertainment and networking to achieve maximum return on objective.

 

Activities could include:  Event planning; advice on planning and delivering great client entertainment; networking training.

Client Relationship Management (CRM)

Connecting effectively with existing and target clients; how to create a better customer experience; strengthen your relationships and reputation to win more and better business.

 

Activities could include: Customer feedback interviews; key account planning; research; internal communications.

Online and social media marketing

How to use digital and online marketing and social media to help you stay competitive and relevant.

 

Activities could include: Website and web presence analysis; advice on how email, e-comms and social media can complement your current marketing mix; graphic and web design*

 

* visual brand and design consultancy can be delivered by selected subconsultants, with Andiamo Marketing Services as the managing interface.

Client Testimonials